Privacy Policy

Acefina SMC ("Company," "we," "us," or "our"), operating as Visual Sentinel, respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website monitoring service ("Service"). Visual Sentinel is a product and trademark of Acefina SMC.

By using our Service, you consent to the data practices described in this policy. If you do not agree with our policies, please do not use our Service.

2.1 Information You Provide

• Account Information: Name, email address, password (encrypted), organization name
• Billing Information: Payment details processed securely by Paddle
• Monitor Configuration: URLs, notification preferences, alert thresholds
• Support Communications: Messages, feedback, and correspondence with our team

2.2 Information Collected Automatically

• Usage Data: Features used, pages visited, actions taken within the Service
• Device Information: Browser type, operating system, IP address
• Log Data: Access times, referring URLs, error logs
• Cookies: Session cookies for authentication and preferences

2.3 Monitoring Data

When you configure monitors, we collect performance data from the websites you monitor, including response times, HTTP status codes, SSL certificate details, DNS records, and visual screenshots (if visual monitoring is enabled). This data is used solely to provide the monitoring service and generate alerts.

We use collected information to:

• Provide, maintain, and improve the Service
• Process transactions and send billing notifications
• Send alert notifications when monitors detect issues
• Send service-related announcements and updates
• Respond to support requests and inquiries
• Detect, prevent, and address technical issues and security threats
• Analyze usage patterns to improve user experience
• Comply with legal obligations

We do not sell, trade, or rent your personal information. We may share data with:

• Service Providers: Third parties that help us operate the Service
• Notification Channels: When you configure integrations (Slack, Discord, WhatsApp)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger or acquisition

All third-party service providers are bound by confidentiality agreements.

We retain your data for as long as your account is active:

• Account Data: Deleted within 30 days of account closure
• Monitoring Data: Retained according to your plan (24 hours to 1 year)
• Billing Records: Retained for 7 years for tax compliance
• Support Communications: Retained for 3 years

You may request deletion of your data by contacting privacy@visualsentinel.com.

We implement industry-standard security measures:

• Encryption in transit (TLS 1.3) and at rest (AES-256)
• Secure password hashing using bcrypt
• Regular security audits and vulnerability assessments
• Access controls and authentication for all systems

While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

We use cookies and similar technologies for:

• Essential Cookies: Required for authentication and security
• Preference Cookies: Remember your settings and preferences
• Analytics Cookies: Understand how users interact with our Service

Analytics and Tracking Services

We use the following third-party analytics services to understand how users interact with our Service:

• Google Analytics: Collects anonymized usage data such as page views, session duration, and traffic sources to help us understand overall Service usage and improve user experience.
• Meta Pixel: Tracks conversions and website interactions to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook, Instagram).
• Microsoft Clarity: Records user sessions, generates heatmaps, and analyzes user behavior to help us identify usability issues and improve the Service. Clarity may capture clicks, scrolls, and mouse movements but does not collect sensitive data such as passwords or payment information.

These services may set their own cookies and collect data in accordance with their respective privacy policies. You can control cookies through your browser settings or opt out of analytics tracking via our cookie consent banner.

Depending on your location, you may have the following rights:

• Access: Request a copy of your personal data
• Correction: Request correction of inaccurate data
• Deletion: Request deletion of your data
• Portability: Request your data in a machine-readable format
• Objection: Object to processing of your data
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, contact privacy@visualsentinel.com. We will respond within 30 days.

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including standard contractual clauses and compliance with applicable data protection laws.

Our Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

We may update this Privacy Policy from time to time. We will notify you of material changes by email and/or a prominent notice on our Service at least 30 days before the changes take effect.

This Privacy Policy shall be governed by and construed in accordance with the laws of Pakistan. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the courts located in Lahore, Pakistan.

For questions about this Privacy Policy:

• Company: Acefina SMC
• Privacy Inquiries: privacy@visualsentinel.com
• General Support: support@visualsentinel.com
• Website: https://visualsentinel.com